For your app to be reviewed:
- Your app must be published. This means that your app is available to users.
- Your app must be listed in a supported store. This means that your app has a store listing and is available for download from that app store.
- Your app must be set up correctly in Ad Manager and linked to a supported store. Follow the instructions for how to create apps in Ad Manager.
When your app is linked to at least one supported store, the review process automatically begins. Things reviewed are like the app source and compliance with Ad Manager policies. These checks help ensure that the apps entering our networks have high inventory quality, and bring value to the users and advertisers.
During the review, apps will experience limited ad serving. Reviews generally take a couple of days, but in some cases more time is needed to evaluate your app. You can check the status of your review and your app's ad serving in your Ad Manager account.
You'll be notified by email and in your Ad Manager account All apps page if your app is approved or not approved:
- For approved apps, your ad serving limit on the app, where applied, will be lifted.
- For disapproved apps, you'll be notified. Learn more about disapproved apps.
Understand your app's readiness status
You can monitor the status of your app's ad serving and review process:
- Sign in to Google Ad Manager.
- Click Inventory, then Apps, and then Apps to confirm.
- In the list of apps, find your app and check its "Status". Use the search bar to search by app name or ID, package name or store ID.
| Approval status | What it means |
|---|---|
| Getting ready | We're reviewing your app. This usually takes a couple of days, but in some cases we may require more time to evaluate your app. |
| Requires review | Your app hasn't been reviewed yet. To have it reviewed, you must link your app to a supported app store. You can link a supported store to your app in the All apps or App settings pages and submit for review. |
| Needs attention | You need to fix some issues before your app is ready to show ads. To view details about the issues found in your app, go to Admin, then Policy center in your Ad Manager account. |
| Ready | Your app is ready to serve ads. We've lifted the ad serving limits put in place during the review.
To prevent any interruption in ad serving, make sure you follow the Ad Manager policies and Google Platform policies at all times. Our monitoring services and teams are continually reviewing your apps, and if your app receives a policy violation, you'll be notified of the details by email and in the Policy center of your Ad Manager account. |
What to do when your app is not ready to serve ads
If your app has been disapproved, you'll be notified by email and in the All apps page of your Ad Manager account. You can find the apps that are not ready to show ads by going to Admin, then Policy center.
Click Fix to learn more about the issues found. This will take you to the "Issue details" page where you'll see a description of the issue and instructions on how to resolve it.
After you've taken the required steps to fix the issue, you may request a review of your app. Click Fix, confirm you've made the changes, then click Request review.
Common reasons your app isn't ready to serve ads
Learn about the reasons your app might not be ready to serve ads.
| Issue | What you can do |
|---|---|
| Your app doesn't adhere to program policies. |
This means that your app is not currently in compliance with program policies. Review policies for Ad Manager and Google Platform, and address any issues your app may have. After you've taken the required steps to fix the issue, you may request a review of your app in the Policy center. Click Fix next to the app, confirm you've made the changes, then click Request review. |
| Your app couldn't be verified. |
This could be due to an issue with the information you provided about your app:
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