Linked accounts aren’t supported in MCM. To migrate from SPM to MCM, publishers with linked accounts should unlink the accounts and then choose one of the following setup options.
On February 1, 2022, SPM was retired and replaced by Multiple Customer Management (MCM).
Overview of account setup options for MCM
Options | Delegation type | Tagging | Ad Exchange account used | Child direct deal | Payment |
---|---|---|---|---|---|
Option 1: The child uses their own Ad Exchange account |
Manage Account | Child network | Child's | In child's account | Depends on the auto-payment % set. Earnings are split between parent and child. |
Option 2: The child books direct deals in their parent's account | Manage Inventory | Parent network | Parent's | In parent's account | To parent |
Option 3: The child books direct deals in their own account, and accesses their parent's Ad Exchange via passback tags or video redirect tags. | Manage Inventory | Child network | Parent's | In child's account |
Parent’s Ad Exchange earnings go to parent’s account. Child’s own earnings go to child’s account. |
Choose an account setup option for MCM
Steps for parents
- If the child publisher isn’t connected through Manage Account, invite your child publisher.
In the invitation, be sure to select the Manage Account delegation type. - Ask your child publisher to enable Ad Exchange in their Ad Manager account.
They can follow the “Steps for children” in the next section. - After Ad Exchange is enabled for the child publisher, set up pricing rules in your child’s Ad Manager account.
- Perform the necessary optimizations, including:
- Activate First Look.
- Activate Programmatic Direct.
Steps for children
Follow these steps to enable Ad Exchange in your Ad Manager account.
Note: If you use the AdSense backfill option, you must disable it before you can access the Ad Exchange feature. Jump to the instructions to disable AdSense backfill.
- Sign in to Google Ad Manager.
No Ad Manager account? You'll have to create an account before continuing. - Click Admin Multiple Customer Management.
- At the top, click Ad Exchange.
- Complete the following steps:
- Review and accept the Ad Exchange terms.
- To add your sites in Ad Manager, click Add your site(s) Go to sites.
Learn how to add sites in Ad Manager. - Wait for your sites to be approved.
- After your sites are approved, check the box next to "I have entered my sites and was approved to serve ads" to confirm.
Don't enable Ad Exchange until approval is complete for all the sites you're monetizing. If you enable Ad Exchange before site approval, ad serving will stop on sites unapproved in AdSense.
- After approval, click Enable Ad Exchange.
Note: After you enable Ad Exchange, your parent publisher will set up pricing rules and complete other optimizations.
As the child publisher, be sure to update your ads.txt to include the new Ad Exchange code. You can find the code under Admin Global Settings Ad Exchange.
Disable AdSense backfill so you can enable the Ad Exchange feature
This option is for child publishers.
If you use the AdSense backfill feature, you must disable it before you can access the Ad Exchange feature.
Choose an option:
- Disable AdSense backfill at the network level
- Sign in to Google Ad Manager.
- Click Inventory Network settings.
- Next to “AdSense,” uncheck the box for "Maximize revenue of unsold inventory with AdSense."
- Disable AdSense backfill at the ad unit level
- Sign in to Google Ad Manager.
- Click Inventory Ad units an ad unit.
- Scroll down to “AdSense” uncheck the box next to "Maximize revenue of unsold inventory with AdSense." Repeat the steps for each ad unit.
Tip: To find which ad units have this feature enabled, you can use a filter. For instructions, continue to the next section.
Find ad units with AdSense backfill enabled
This option is for child publishers.
You can use a filter to find which ad units apply AdSense backfill.
- Sign in to Google Ad Manager.
- Click Inventory Ad units.
- Click Status.
- Click the dropdown and select is any of.
- Select Active, Inactive, and Archived click Apply.
- Click to add another filter.
- Select AdSense enabled True.
- Click Apply.
Option 2: The child books direct deals in the parent account
Option 3: The child books direct deals in their own account