This article describes Multiple Customer Management (MCM), a feature in Google Ad Manager that allows parent publishers to manage ad inventory and accounts for child publishers.
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With Multiple Customer Management (MCM), Ad Manager publishers can earn revenue with the help of third-party providers who can consult, represent, and manage networks or inventory on their behalf.
A parent-child relationship can have one of the following delegation types:
- Manage Inventory: The child publisher delegates inventory to the parent publisher. The inventory is managed in the parent's account.
- Manage Account: The child publisher grants account access to the parent publisher. The inventory is managed in the child's account.
Note: A child publisher can have a "Manage Account" parent and multiple "Manage Inventory" parents at the same time. However, the child publisher can't be managed by the same parent under both delegation types.
Review available delegation types
Take a look at the table to learn more about the 2 types of delegation in MCM: Manage Account and Manage Inventory.
| Manage Account | Manage Inventory | |
| Summary | Parent publishers gain access to child publisher accounts to help the child monetize their inventory. | Parent publishers have inventory delegated to them by child publishers to monetize on the child's behalf. |
| Reporting |
All reporting is shown directly in the child's network. The parent can simply log into the child’s account to access the reports of the child account. |
All reporting is shown in the parent's network. The Manage Inventory parent can check the performance of the child network with a breakdown by “Child network code”. |
| Invitation | A child publisher receives an invitation from a parent publisher. (Optional) Agree on a revenue share ranging from 0% to 100%. This revenue share is applied to each child account managed by the parent publisher when payment is routed through Google.* |
A child publisher receives an invitation from a parent publisher. When accepted, the parent publisher manages specific delegated inventory. |
| Account access |
The parent publisher has access to the child account, except for billing information. Child publishers can be managed by up to one parent. |
The parent publisher does not have access to the child's account. Child publishers can have up to 15 parents managing their inventory. |
| Trafficking |
The parent publisher manages all inventory in the child publisher's account. All settings can be found in the child's account. Managed inventory is limited to features available in Child account |
The parent publisher manages all delegated ad requests from within the parent's account. All settings can be found in the parent account and the child publisher has no visibility to those settings. |
| Tagging | Child publishers use their own Ad Manager tags. | Child publisher uses the parent publisher's Ad Manager tags including an identifier for the Child account. Learn more about updating your tags to MCM. |
| Payment |
Both child and parent publishers receive the pre-agreed upon revenue share via auto-payment. Payment information should be ready around the 15th of the month, or the next business day after the previous month's closure. To view payment information, click, Payments, and then Payments info. Google Ad Manager 360 platform partners receive 100% of the child publisher earnings, as part of the platform partners model. Learn more
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Parent publishers receive full payment for Google monetization. Payment information should be ready around the 15th of the month, or the next business day after the previous month's closure. To view payment information, click Payments, and then Payments info. |
* There is an exception for Google Ad Manager 360 platform partners.
Get support
MCM child status does not change the network’s support status or feature availability. MCM child publishers should reach out to their MCM parent publishers for support.
Most MCM parents are supported by publisher support. Parents can reach out to their Account Manager for more information.
