You can create a report with metrics to help you understand YouTube Partner Sales data including requests, impressions, and fill rate.
- Sign in to Google Ad Manager.
- Click Reporting, then Reports.
- Click New report and select YouTube consolidated as the report type.*
- Enter a meaningful name for the report.
- Decide on a date range.
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(Optional) Click Add filter and select filters to narrow the results of your report.
- Select one or more dimensions and metrics. You can see the metrics available in a YouTube consolidated report, and the additional dimensions that support those metrics.
- (Optional) Schedule and share your report.
- Click Run.
* This report was previously titled YouTube sell-through report.
Additional dimensions supported in a YouTube consolidated report
Dimension category | Dimensions |
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Video |
YouTube ad type
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Metrics available in a YouTube consolidated report
Metric category | Metric |
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YouTube consolidated |
Partner-sold impressions |
Partner-sold impressions (co-viewed) (Beta) The number of partner-sold impressions served to the YouTube partner ad inventory that are co-viewed. |
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Google-sold impressions |
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Google-sold impressions (co-viewed) (Beta) The number of Google-sold impressions served to the YouTube partner ad inventory that are co-viewed. |
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Partner-sold code served count |
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Google-sold reservation impressions The number of Google-sold reservation impressions served to the YouTube partner ad inventory. |
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Google-sold reservation impressions (co-viewed) (Beta) The number of Google-sold reservation impressions served to the YouTube partner ad inventory that are co-viewed. |
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Google-sold auction impressions The number of Google-sold auction impressions served to the YouTube partner ad inventory. |
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Google-sold auction impressions (co-viewed) (Beta) The number of Google-sold auction impressions served to the YouTube partner ad inventory that are co-viewed. |
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Total ad requests |
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Filled ad requests Google-sold can fill at most 2 ads, while partner-sold can fill at most 1 ad. |
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Fill rate Fill rate = Filled ad requests / Total ad requests |