Get started
To set up a user message experiment, follow these general guidelines. Then, review the details for the specific type of experiment you’re setting up.
Step 1: Create your message
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Sign in to Google Ad Manager.
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Click Privacy & messaging.
- Create a new message. On one of the message type cards:
- Click Create if this is your first time creating a message of the selected type.
- Click Manage if you've previously created a message of the selected type. Then, click Create message.
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In the "Add your sites" section, click Add site.
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Make your selections, then click Confirm.
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(Optional) In the "Select language" section, select languages.
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On the same page, review any other options available for your experiment type, then click Continue.
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Enter a message name.
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In the "Set up" section, select configuration options.
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To style the message, click
and make your selections.
Step 2: Create your experiment
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Review the details for the type of experiment you’re setting up:
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Click Set up experiment.
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Click Create experiment.
Note- Clicking Save draft saves the message as a regular message, not as an experiment. To continue with the experiment later, open the draft and click Set up experiment.
- Clicking Discard experiment exits experiment mode for the message.
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Enter a name for the experiment and choose your delivery settings.
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Click Save. The experiment runs as scheduled.
Review the types of user message experiments
Review the details for the type of user message experiment you’re setting up.
Offerwall
Delivery settings
- Experiment period: The earliest available start date is displayed in the date range picker. Scheduled experiments start on the selected date.
- Traffic allocation: The percent of users you want to apply the user message to during the experiment. For example, 60% traffic allocation means that the message will be eligible to 60% of your users, while the remaining 40% won't see the message.
Ad blocking recovery
Experiment criteria
Before starting the experiment, be sure to add the Ad blocking recovery tag to your site. To access the tag:
- Sign in to Google Ad Manager.
- Click Privacy & messaging.
- Click
on the Ad blocking recovery message type card, and then click Tagging.
- Under “Ad blocking recovery,” click Copy, and then paste the tag into your site.
- (Optional) Copy and paste the error protection message code into your site.
Delivery settings
- Experiment period: The earliest available start date is displayed in the date range picker. Scheduled experiments start on the selected date.
- Traffic allocation: The percent of users you want to apply the user message to during the experiment. For example, 60% traffic allocation means that the message will be eligible to 60% of your users, while the remaining 40% won't see the message.
Manage your user message experiments
Review the status of a user message experiment
- Sign in to Google Ad Manager.
- Click Privacy & messaging.
- Click Manage on one of the message type cards.
- In the "Status" column, review the experiment’s status.
If the status is “Experimenting” or “Completed,” you can click the status to go directly to the Experiments dashboard.
- (Optional) To review the message, click the experiment's name.
- (Optional) To publish the experiment, turn on the toggle in the “Publish” column.
Stop or apply an experiment
- Sign in to Google Ad Manager.
- Click Optimization
Experiments.
- Under “Experiments,” check the results for your experiment.
- For details, click
.
- Choose an option:
- To stop the experiment, click Keep control.
- To apply the experiment, click Publish variant.
For more details, visit Evaluate experiment results.
FAQ
What do the statuses mean?
- Scheduled: The experiment is scheduled to run on a specific date.
- Experimenting (or running): The experiment is in progress.
- Paused: The experiment is paused.
- Completed: The experiment has finished running.
- Published: The message has been published to your traffic.
