You can click any ad in the Ad review center to open a "detail view" of that ad. In the detail view you can view a full-size preview of the ad and check information such as the ad’s size, type, destination URL, Google Ads account, and so on.
What you can do in the detail view
You can take the following actions in an ad's detail view:
Block an ad
To block an ad you don’t like in the detail view, click Block ad . There, you can also access additional actions:
- To block and report the ad for violating one or more Google Ads policies, click More
and then Block and report ad.
- To find similar ads, click More
- To copy the ad's URL, click More
Show or hide ad info
- To show or hide ad details such as metadata, metrics, advertiser info, and ad categories, in the top-right corner, click
.
Clickto show the details again.
- To expand or collapse ad details, next to "Ad info," click
or
.
- To view ad details for the next or previous ad, at the bottom, click
or
.
- To close the detail view, in the top-left corner, click
View and manage metadata
Under "Ad info," click Metadata. Review the following sections:
Creative
Find information such as the creative ID, ad type, ad size, file size, destination URL, and so on. You can also:- Block an advertiser's URL: Under "Destination URL," hover over a URL and click Block.
To view the advertiser URLs you’ve blocked, visit Block URLs in Protections. - Add or edit labels: Under "Labels," click Add labels to assign a label to this creative. Adding labels can help your team filter and find creatives with the associated label.
- To update your labels, click Edit labels. When editing labels, click Manage label to rename, remove, or delete the label. Deleted labels are removed from all associated creatives.
Metrics
View performance-related information such as impressions.
- Impressions show you the number of impressions per day an ad has had over the past 30 days. You can use the chart to see if an ad has served recently, or if an ad has stopped serving altogether. Note that an ad that hasn't served recently could still show again (unless it's been blocked), but it's less likely the longer the ad doesn't show.
- Clickthrough rate (CTR) is the percentage of impressions that led to a click. This chart helps give you insight into an ad’s performance, but may not be the final figure reflected in your reporting.
Advertiser
View information about the Google Ads account that owns the ad.
To block all ads from the Google Ads account, click Block account. All ads from the Google Ads account will now always be blocked. This applies to all targeting types.
Video
View video-related information such as duration, frame rate, bits per second, and so on.This section only appears for video ads.
Audio
View audio-related information such as codec, sample, bitrate, and so on.This section only appears for audio ads.
Categories
View information about the ad categories the ad belongs to. Learn more about blocking general ad categories and sensitive ad categories in Ad Manager.
Why do ads blocked by category still appear in the Ad review center?
When you block an ad by category, you may still find that ad awaiting review in the Ad review center. This is because in the Ad review centre we show all ads that have received at least a small number of impressions in the last 30 days.
Why do ads blocked by category still have impressions in the Ad review center even after they've been blocked?
When you block an ad by category, you may still find that ad is having impressions even after it's been blocked. This can occur due to the following factors:
- Blocking delays: There may be a delay of up to 24 hours between the time you block an ad by category and the time that ad is no longer eligible to run on your app or site.
- Creative reclassification: In some cases, the ad might have been reclassified into a blocked category after you've already blocked that ad category.
- Extra large: >2.5 MB
- Large: 700 KB–2.5 MB
- Medium: 75 KB–700 KB
- Small: <75 KB
