Delivery basics

Access bidders by demand channel

You can access bidders for different demand channels under “Bidders” in Ad Manager: 

  1. Sign in to Google Ad Manager.
  2. Click Delivery, then Bidders.
  3. Review the cards for available demand channels.
  4. To access bidders in a demand channel, on a card, click the link.
    Example of the "Bidders" page in Google Ad Manager

Available demand channels

You can access bidders through the following demand channels:

Authorized Buyers 

A group of buyers (Ad networks, trading desks, and demand-side platforms) that have programmatic access to Google Partner Inventory via Google’s Ad Exchange.

Learn more about Authorized Buyers

Open Bidding

Invited third-party demand partners compete for your inventory in a single auction with real-time, server-to-server bidding. Here’s an overview of the setup:

  • Each publisher and demand partner must have an established contractual relationship with one another.
  • Publishers create a company for each demand partner, and then target inventory with a yield group.

Learn more about Open Bidding

SDK Bidding

Allowed third-party buyers buy your mobile app inventory and render creatives in your app by using an SDK owned by the buyer (as opposed to using the GMA SDK). Here’s an overview of the setup:

  • Install the buyer's SDK in your mobile app.
  • Allow SDK Bidding, enabling secure signals, and adding ad unit mappings for the mobile inventory and formats you want to support.

Learn more about SDK Bidding 

Header Bidding

Programmatic bids from ad networks are collected on a publisher’s webpage before making the ad request to Ad Manager. 

Learn more about Header Bidding (Prebid)

Was this helpful?

How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
630769378969726735
true
Search Help Center
true
true
true
true
true
148
false
false