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Hide or show an app in Google Ad Manager

This is an article about changing the visibility of an app in Google Ad Manager. It's important to note that changing app visibility only affects where the app can be seen in Ad Manager. Hidden apps may still appear in reporting and analytics, but they won't serve ads in Ad Manager.

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Note: If you also use AdMob, changes to app visibility in Ad Manager also apply in AdMob. In other words, if you update the status of an app to "Visible" in Ad Manager, it also becomes "Visible" in AdMob.

Check the visibility of apps

Complete the following steps to check which apps are hidden or visible:

  1. Sign in to Google Ad Manager.
  2. Click Inventory, then Apps.
    Only visible apps are shown by default.
  3. Open the menu currently showing "All visible apps" and select All apps, or All hidden apps. Hidden apps appearing in the list are marked with the "Visibility off" icon Example of the "visibility off" icon in Google Ad Manager.

Hide a visible app

Complete the following steps to hide an app:

  1. Sign in to Google Ad Manager.
  2. Click Inventory, then Apps.
    Only visible apps are shown by default.
  3. Select the app(s) you want to hide.
  4. Click App visibility, then Hide.
  5. In the dialog box, click Hide again to hide the selected app(s) throughout Ad Manager.

Show a hidden app

Complete the following steps to show an app you've previously hidden:

  1. Sign in to Google Ad Manager.
  2. Click Inventory, then Apps.
    Only visible apps are shown by default.
  3. Open the menu currently showing "All visible apps" and select All apps, or All hidden apps. Hidden apps appearing in the list are marked with the "Visibility off" icon Example of the "visibility off" icon in Google Ad Manager.
  4. Select the hidden app(s) you want to show.
  5. Click App visibility, then Show.
  6. In the dialog box, click Show again to show the selected app(s) throughout Ad Manager.

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