Explore the Demand comparison card

Compare demand channels

Use the Demand comparison card to compare how different demand channels are performing over the selected time period. Customize the chart by selecting different demand channels and dimensions from the drop-down menus.
Example of the "Demand comparison" card in Google Ad Manager

  • Click Show details to see a table with totals for each demand channel across all of the metrics. The table only shows data for the demand channels that recorded impressions during the selected time period. Click the name of a demand channel in the table to open a report filtered by that channel and further broken down by advertiser or ad unit.
  • Click View in reporting to open the full report for further investigation.

View aggregate data across all demand channels

To add a line to the chart representing the total across all demand channels, click the name of one of the demand channels in the table and select All demand channels. This will display the data in aggregate in the chart and table.

The Yield report has been deprecated

The Yield report has been deprecated and is no longer available. You can find similar functionality in the "Demand comparison" card on your Home workspace, along with more insights and analysis.

The different Home workspaces can be used together to get a full picture of how your network is performing. And for more in-depth exploration, you can open any of the cards as reports by clicking View in reporting.

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