Use the Performance summary card to compare performance across different metrics and dimensions. Learn more about your traffic, and what's performing best.
See insights and comparisons
Change the metrics and dimensions applied to the data in the card and add filters to narrow the scope of the data. The card will display up to 5 items related to the dimension and metric selected.
- Use the "Break down by" selector to apply a dimension to your data. Values include "App," "Country," "Yield partner," "Inventory format," "Inventory type," "Browser category," and "None."
- Click the metric cards to change how your data is displayed. Values include "Impressions," "Revenue," and "eCPM."
Learn more about the data displayed in the card:
- Hover over the lines in the chart to learn more about the data at that point in time.
- Click Show details to see more information based on the selected breakdown.
- Click View in reporting to open the full report for further investigation.
See your top performing mobile apps
Choose the App breakdown to see which of your mobile apps are bringing you the most revenue, impressions, and eCPM. Click the name of an app to see a detailed dashboard, or click Show details, then View in reporting to further investigate all of your apps.
You can also "claim" an app for targeting in the card by clicking the "Claim app for targeting" links and adding them to your mobile apps list in Ad Manager. Claiming apps from the Google Play Store and Apple App Store will make app targeting much easier using rules.
- Unknown appears if the app name is missing.
- Not applicable and Invalid app IDs received appear if the ad request doesn't include an app ID. Values in this row represent total impressions, revenue, and eCPM for all apps without an app ID. Non-app traffic may also appear.
