Explore the Video sell-through card (Beta)

The video sell-through card provides an overview of your reserved and available inventory. The card helps you:
  • Track historical sell-through across your inventory.
  • View forecasted ad opportunities. 

You can use the card to review inventory with significant available opportunities, and the associated sell-through. The data can inform additional direct sales efforts or opportunities for programmatic backfill.

The card has two views:

  • Distribution: Shows historical (last 90 days) delivery and sell-through data for dimensions (ad unit, country, and video platform) broken down by metrics (impressions, total requests, and revenue). Historical sell-through is the rate of available ad opportunities that were filled.
  • Over time: View forecasted (next 30 days) data for dimensions (country, video platform type, and line item) broken down by metrics (available impressions, reserved impressions, and sell-through rate). Sell-through rate is calculated as reserved impressions / (available + reserved impressions). 

Use the card

  1. Sign in to Google Ad Manager.

  2. On a customizable workspace, add the Video sell-through card.(Help me add a data card)
    Adding the card allows for more customization of your workspace. 
  3. To view historical data, next to "Select view," click Distribution:
    Example of the "Distribution" view in the "Video sell through" card in Google Ad Manager
  4. Select a dimension and metric to review on the chart, such as Country and Impressions.
    The chart shows the distribution for your selection by deal type. The top 5 results (and a row for “Other”) sorted by the selected metric are displayed.
    • To run a report, click View in reporting.
  5. To view forecast data, next to "Select view," click Over time.
    Example of the "Over time" view in the "Video sell through" card in Google Ad Manager
  6. Select a dimension and metric to show on the chart, such as Country and Available impressions, and then:
    • To view forecasts by date, hover over the chart.
    • To remove values from the chart, click a listed value, such as a country name.
      For example, to view data for only one country, click the other country names to remove them from the chart.   
    • To view all the forecast data broken down in a table, click View details.
    • To run a report, click View in reporting

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