The video sell-through card provides an overview of your reserved and available inventory. The card helps you:
- Track historical sell-through across your inventory.
- View forecasted ad opportunities.
You can use the card to review inventory with significant available opportunities, and the associated sell-through. The data can inform additional direct sales efforts or opportunities for programmatic backfill.
The card has two views:
- Distribution: Shows historical (last 90 days) delivery and sell-through data for dimensions (ad unit, country, and video platform) broken down by metrics (impressions, total requests, and revenue). Historical sell-through is the rate of available ad opportunities that were filled.
- Over time: View forecasted (next 30 days) data for dimensions (country, video platform type, and line item) broken down by metrics (available impressions, reserved impressions, and sell-through rate). Sell-through rate is calculated as reserved impressions / (available + reserved impressions).
Use the card
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Sign in to Google Ad Manager.
- On a customizable workspace, add the Video sell-through card.(Help me add a data card)
Adding the card allows for more customization of your workspace. - To view historical data, next to "Select view," click Distribution:
- Select a dimension and metric to review on the chart, such as Country and Impressions.
The chart shows the distribution for your selection by deal type. The top 5 results (and a row for “Other”) sorted by the selected metric are displayed.- To run a report, click View in reporting.
- To view forecast data, next to "Select view," click Over time.
- Select a dimension and metric to show on the chart, such as Country and Available impressions, and then:
- To view forecasts by date, hover over the chart.
- To remove values from the chart, click a listed value, such as a country name.
For example, to view data for only one country, click the other country names to remove them from the chart. - To view all the forecast data broken down in a table, click View details.
- To run a report, click View in reporting.