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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Traffic and Deliver ads
Bulk category mapping for publisher provided signals (PPS)
To help you identify unmapped key-value pairs and audience segments with the highest volume of 30 day ad opportunities, the PPS bulk category mapping tab helps streamline the mapping process for PPS content and audience taxonomies. Learn more about PPS.
Report and Optimize
Take control of your workflow with customizable workspaces
Customizable workspaces in Google Ad Manager let you create up to five personalized workspaces with the data and settings most important to you, streamlining your workflow and boosting efficiency. This will help organize information in ways that make sense for your workflow, like having separate workspaces for video inventory and app inventory. You can find the customizable workspace on your Ad Manager Home page. For details, visit Create and manage a customizable workspace.
Manage network settings
Simplified Data Transfer access management with new Ad Manager permission
Manage Data Transfer and Regional Data Access permissions more easily with the new "View data transfer buckets" permission in Ad Manager. This permission is automatically enabled for Administrator roles, but must be manually enabled by administrators for other roles. Migrate your Data Transfer users from Google Groups to Ad Manager roles by January 31, 2025. Learn more about the access migration.
Policies
US tax form resubmission for publishers who provided a W-8 tax form in 2021
Every few years, publishers that provided a W-8 tax form may need to resubmit their US tax forms in Ad Manager to make sure their tax information is correct. Refreshing your tax information will allow Google to apply the correct withholding rate to your earnings (where applicable) and ensure timely payments are made.
W-8 tax forms submitted in 2021 will expire on December 31, 2024 (note that W-9 tax forms do not expire).
To check if this applies to you, you can reference your current active tax form by following these steps:
- Sign in to Google Ad Manager.
- Click Payments, then Payments info.
- Click Manage settings.
- Scroll to "Payments profile" and click edit
next to "United States tax info."
- Click Manage tax info.
- Check the United States tax card.
- PDF versions will be listed under "Tax forms and withholding (WHT) rates."
Learn more about submitting your US tax info to Google.
Other product or Help Center updates
Video Ad Rules supports Audience segment targeting feature
Audience segment targeting is now supported in Video Ad Rules.
Coming soon
In-app browser app targeting
Publishers will soon have the ability to:
- View apps making in-app browser ad requests in the Apps page
- Mark apps with embedded browsers as targetable or finish setup to declare ownership
- Target apps with embedded browsers in the mobile application targeting type of the targeting picker