Optimization for Ad Manager is designed to help you deliver the highest-valued inventory by determining the best ads to serve.
Looking at ad request parameters, historical delivery patterns and user signals, Ad Manager uses a predictive model to estimate the click-through rate (CTR) of an ad and compare it to delivery schedule needs and forecasting. After accounting for delivery goals for all ads eligible to serve the impression, Ad Manager uses the estimated CTR to determine the best ad to serve.
If no historical delivery data is available, your ads serve normally. Over time, as more data becomes available, you'll begin to notice the effects of optimization and results should improve.
This feature is available only for Ad Manager 360 publishers. To enable optimization, contact your account manager.
