This article describes Google Ad Manager's policies and procedures regarding account deactivation due to invalid activity, including reasons for deactivation, appeal process, and consequences for related accounts and properties.
On this page:
- Why was my account deactivated? Can you tell me more about the invalid activity you detected?
- My account was deactivated for being related to another deactivated account. Can you explain?
- Can my account be reinstated after being deactivated for invalid click activity?
- My account was deactivated and my appeal was denied. Is there any way I can rejoin the program? Can I open a new account?
- What happens to my other ad accounts and non Ad Manager properties?
- If someone related to me creates an Ad Manager account, will their account be deactivated as well?
- Work with other publishers
- Payments and taxes
Learn more about invalid activity.
Why was my account deactivated? Can you tell me more about the invalid activity you detected?
Because we have a need to protect our proprietary detection system, we're unable to provide our publishers with any information about their account activity, including any web pages, users, or third-party services that might have been involved.
Google has sole discretion to determine instances of invalid activity. Google treats invalid activity very seriously, analyzing all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that an Ad Manager account might pose a risk to our advertisers, we may deactivate that account to protect our advertisers' interests.
To learn more about the most common reasons that accounts are deactivated, see our top reasons for account closure.
My account was deactivated for being related to another deactivated account. Can you tell me more about this relation?
Just as with invalid activity, we're unable to provide our publishers with any information about relations we find between publishers' accounts. Any other accounts created under the same Ad Manager contract as the deactivated account will also be closed.
Please understand that we take this precaution with all of our publishers to protect our proprietary detection system.
Can my account be reinstated after being deactivated for invalid activity?
If you feel that this decision was made in error, and if you are sure that the invalid activity was not due to the actions or negligence of you or those for whom you are responsible, you may appeal the deactivation of your account.
To do so, please contact us through our appeal form.
Once we receive your appeal, we'll do our best to inform you quickly and will proceed with appropriate action as necessary. Please understand that there is no guarantee that your account will be reinstated.
Once we've reached a decision on your appeal, further appeals are not considered, and no additional communication is sent regarding the appeal.
My account was deactivated and my appeal was denied. Is there any way I can rejoin the program? Can I open a new account?
We understand your concern about the actions taken against your account. Our actions are the result of careful investigation by our team of dedicated specialists, weighing the interests of our advertisers, publishers, and users. Though you might be disappointed with our decision, we are unable to reinstate your account.
Publishers that are deactivated for invalid activity on Ad Manager are not allowed to participate further with Ad Manager. These publishers may not open new accounts.
What happens to my other ads accounts, such as AdSense for Search, AdSense for Content, and so forth?
When your Ad Manager account is closed for invalid activity, your related properties will be deactivated also.
Publishers deactivated for invalid activity on Ad Manager are not allowed any further participation in AdSense or other ads monetization products.
If someone related to me creates an Ad Manager account, will their account be deactivated as well?
If we determine that a related publisher's account might pose a risk to our advertisers, we may deactivate it to protect our advertisers' interests.
Working with other publishers
I want to let another publisher place their ads on my site. Will this create a problem for their account? Is my site deactivated as well?
As you know, Ad Manager publishers are allowed to place their ads on any site that complies with our Google Ad Manager Partner Guidelines. Please note that a publisher's account status may be separate from a specific website's compliance with our policies.
However, if we determine that the other publisher's account may pose a risk to our advertisers, we may deactivate it to protect our advertisers' interests.
Payments and taxes
Will I still be paid out for my revenue?
Publishers deactivated for invalid activity may not receive any further payment. The earnings on your account will be returned to the affected advertisers.
We place stop payments on any outstanding checks for accounts that have been deactivated for invalid activity. We ask that you refrain from depositing any checks you may receive in the future, as your bank may charge fees for depositing a stopped check.
Will I still receive tax forms for the payments I've received?
If you've received a payment from us in the past, you still receive a tax form from us if necessary. To find out if you should be expecting a form 1099 or 1042-S, please visit our Help Center topic on IRS forms.
