Platform support
| Inventory type | Source | Desktop / mobile web | Mobile app |
|---|---|---|---|
| Banners* | Tags (GPT, show_ads) | ||
| Video** | IMA SDK | ||
| Video** | VPAID (IMA packaged) | ||
| Banners, banner interstitials | Google Mobile Ads SDK | ||
| Video interstitials | Google Mobile Ads SDK | ||
| Native display using "Android and iOS app code" |
Google Mobile Ads SDK | NA | |
| Native display using "Guided design editor" or "HTML & CSS editor" |
Google Mobile Ads SDK, GPT | ||
| Native video using "Android and iOS app code" |
Google Mobile Ads SDK | ||
| Native video using "Guided design editor" or "HTML & CSS editor" |
Google Mobile Ads SDK, GPT |
* Active View is not officially supported for IAB Rising Stars for desktop and mobile web.
** Active View is not supported for video companion banners via IMA SDK or VPAID.
Feature support
| Product feature | Inventory type | Ad Manager | Ad Exchange |
|---|---|---|---|
| Banners | Desktop, mobile web, video, mobile app | ||
| Video | Desktop, mobile web, video, mobile app | ||
| Banner interstitials | |||
| Video interstitials* | Desktop, mobile web | ||
| Native display using "Android and iOS app code" ** |
Mobile app | ||
| Native display using "Guided design editor" or "HTML & CSS editor" |
Desktop, mobile web, mobile app | ||
| Native video using "Android and iOS app code" |
Mobile app | ||
| Native video using "Guided design editor" or "HTML & CSS editor" |
Desktop, mobile web |
* Ad Manager supports video interstitials for display, mobile web and mobile app. Ad Exchange buyers can receive the Active View signal, but no vCPM transactions.
** Native Advance custom format is supported for video but not for display.
Metric support
Note that we don't measure viewability for out-of-page and companion creatives.
| Metric name | Description | Ad Manager | Ad Exchange |
|---|---|---|---|
| Active View Eligible | Counts how many impressions were instrumented to be measured by Active View | ||
| Active View Measurable | Counts how many impressions can be measured by Active View | ||
| Active View Viewable | Counts how many impressions are measured as viewable by Active View per the MRC standard | ||
| Active View Measurable Rate | Counts % of impressions that are measurable | ||
| Active View Viewable Rate |
Counts % of impressions that are viewable | ||
| Active View Average Viewable Time* | Counts the average time in seconds that impressions are viewable |
* This metric does is not supported for mobile app inventory. It is also not required by the MRC.
