Below are resources that contain the methods for measurement, invalid traffic (IVT) filtration, and reporting used by Ad Manager.
- Display advertising methodology
- Video advertising methodology
- Active View description of methodology
Accredited report metrics in Desktop, Mobile Web, and Mobile application environments
The Ad Manager report metrics listed below are accredited by the Media Rating Council (MRC) for Display, Video, and Rich Media creatives within Desktop, Mobile Web, and Mobile application environments, and marked with 
Metric totals are net (or inclusive where indicated *) of compliant General Invalid Traffic (GIVT) filtration and some Sophisticated Invalid Traffic (SIVT) filtering techniques.
- Ad server Active View eligible impressions
- Ad server Active View measurable impressions
- Ad server Active View viewable impressions
- Ad server Active View % measurable impressions
- Ad server Active View % viewable impressions
- Ad server Active View non-viewable impressions
- Ad server Active View non-viewable impression distribution
- Ad server Active View undetermined impression distribution
- Ad server Active View viewable impression distribution
- Ad server Active View non-measurable impressions
- Ad server begin to render impressions
- Ad server unfiltered begin to render impressions* (totals are inclusive of compliant GIVT filtration)
- Auto-plays (Video only)
- Click-to-plays (Video only)
The “Auto-plays” and “Click-to-plays” metrics are accredited for the Video measurement source dimension value “Measured,” which can be enabled upon publisher request.
Learn more about Ad Manager report metrics
Accredited report metrics in a Connected TV (CTV) environment
The Ad Manager report metrics listed below are accredited by the Media Rating Council (MRC) for Video creatives within a CTV environment and marked with
- Ad server begin to render impressions
- Ad server unfiltered begin to render impressions* (totals are inclusive of compliant GIVT filtration)
- Ad server inactive begin to render impressions
- Auto-plays
- Click-to-plays
There are no latency measurement limitations for CTV. Please note that at this time, Google receives TV's power state signal status for Android TV only.
