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Only available in Google Ad Manager 360.

IMA SDK

The IMA SDK, when used for Dynamic Ad Insertion (DAI) enables the player to request a video on demand (VOD) stream or linear (live) stream and send signals to Ad Manager for reporting. Event tracking with the SDK is more accurate than Server-Side Beaconing (SSB).


You can learn how to manage mid-roll insertion for DAI or see developer documentation.

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Get started with Dynamic Ad Insertion

Our guide to delivering a seamless ad experience across live, linear, and on-demand video content.
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