You can create a report for video as you would any other report in Ad Manager. For shared inventory, reporting separates host, partner, and fallback queries:
- Host: inventory selected for the Ad Manager host that were never eligible for the partner to fill.
- Partner: inventory selected for the partner, where the partner either served an ad, or where the partner was offered the inventory but no ad (partner or fallback) was filled.
- Fallback: inventory selected for the partner, where the partner failed to serve an ad, and a host ad has served as a fallback ad.
This dimension supports the following existing Ad Manager reporting metrics:
| Metric | Description |
|---|---|
| Total ad requests | The number of requests for individual ads, whether an ad was selected or not. |
| Responses served | The number of requests where an ad was selected to serve in a guaranteed or sequenced position (in other words, not in a "waterfall" or "ad buffet" position reserved in case of failure). |
| Unmatched ad requests | The number of requests where no ad was selected to serve. |
| Impressions | The number of served ads that registered an impression, per MRC standards. |
| Errors | The number of cases where an ad was served but an error occurred. |
