Creatives for Programmatic Direct are hosted in Display & Video 360 or in other demand-side platforms (DSPs) by the buyer. Learn more about Publisher-managed creatives for Programmatic Guaranteed.
When a buyer accepts a proposal, Ad Manager copies the agreed-upon terms from the proposal and its proposal line items to a corresponding order and line items. The order and its line items are linked, and changes must be made to their originating proposal and proposal line items. Learn more about making changes to a finalized proposal.
Sizes and creatives
Including sizes in a proposal line item ensures there's a relationship between creatives in the DSP and the creative placeholders in Ad Manager.
When a buyer accepts a proposal, Ad Manager automatically creates placeholder creatives in the corresponding line items based on the inventory sizes you added to the originating proposal line items.
Placeholder creatives are used for reporting and are not actually used to render the creative.
Meanwhile, Display & Video 360 creates parallel line items in Display & Video 360 reflecting the agreed terms. Buyers should upload and configure creatives in Display & Video 360 line items.
Ad Manager and DSP creative hosting
Proposals and proposal line items are used for negotiation. When finalized, corresponding orders and line items are used for delivery and reporting in Ad Manager. Creatives are hosted in a DSP.
- Proposal is created in Ad Manager
- Line items are added to the proposal in Ad Manager
- When finalized, a corresponding order and line items are created in Ad Manager with placeholder creatives
- Parallel line items and creatives are hosted from a DSP
Ad Manager uses the placeholder creatives and targeted ad units to request creatives from a DSP. In the case of roadblock campaigns, you should indicate a count if the proposal line item targets inventory of the same sizes on a single page.
The order, line item, and creative placeholders can be used to report on delivery.
