You can block ad experiences from appearing on your network or specified inventory. Note that enabling blocks can reduce your revenue by not allowing some ads to serve.
Tip: Ad Exchange tags can't be used with protections. Implement Google Publisher Tags instead.
Ad experience blocks apply to these transactions
- Open Auctions
- First Look
- Private auctions
Private auctions block settings are within the individual auction settings, rather than in the Ad content protections settings. Learn more
Get started
- Sign in to Google Ad Manager.
- Click Protections
Protections.
- Click New protection
- Enter a name for your protection.
- (Optional) From the "Inventory type" dropdown, select the medium on which you want to control the display of ads, such as Mobile app.
Target specific inventory
- To target specific inventory:
- Select Only protect specified inventory.
- Click Add targeting and select an item from the dropdown.
- On the item you added, click
and make your targeting selections.
- (Optional) To close the item, click
and add more targeting as needed.
Learn more about targeting in protections.
Enable blocks for ad experiences
- Under "Blocks," next to "Ad experiences," click Add.
- To enable a block, click the switch on
.
Blocks for ad experiences include:- Block display ads: Blocks all display ads. Allows only video ads for targeted inventory. Instream inventory will continue to show video ads.
-
Block non-instream video ads: Blocks display ads that are VAST or otherwise contain a video file such as an MP4, WEBM, or HLS. This includes video ads that appear outside of a video player. For native video, Native video Guided design editor users need to set up a native video style to make their inventory eligible.
You can’t enable "Block display ads" and "Block non-instream video ads" at the same time, as this would block all ads.
- Click Update.
More protections
- Add more protections as needed and click Save.
