Manage GDPR ad partners

Select ad partners with Sourcepoint

To make ad partner selection even easier, you can use the Ad Manager Sourcepoint integration to bulk select the ad partners you want to use. First, you will run a cookie scan with Sourcepoint to generate a list of the ad partners you already work with, then upload the list to your Ad Manager account. During the upload, you will choose whether to append those ad partners to the previously selected list or replace the previous selections with the new list of ad partners.

Learn more about using Sourcepoint to select ad partners

Adding ad partners to published European regulations messages

You may need to add ad partners after you publish your consent message, either because you are adding an ad partner for which you had not initially requested consent, or because an ad partner was recently added to the IAB Global Vendor List (GVL) or Google ATP list and you now want to use them for their services.

In either case, when you add ad partners to published messages, you need to decide whether or not to ask visitors that have consented to the earlier set of ad partners to now consent again to the newly added ad partners.

Complete the following steps to add ad partners to your published European regulations messages:

1. Sign in to Google Ad Manager.
2. Click Privacy & messaging.
3. Click European regulations.
4. Click Settings.
5. In the "Choose the type of ads you want to show" section, select Personalized ads.
6. In the "Select ad partners" section, click .
7. Select ad partners in the "Your ad partners" list to add them to your consent messages. Choose from the following options:
   • Commonly used ad partners: Use a preselected list of ad partners.
   • Custom ad partners: Select the ad partners you want to use individually. The list of commonly used ad partners is automatically selected when you choose this option, but you can deselect them individually in the list.
     Note: You can select up to 700 ad partners. If you exceed this limit, the changes to your European regulations settings won’t save.
8.  Click Save. All European regulations messages shown to first-time visitors will use the updated settings.
9. In the dialog that appears, click Re-prompt if you want to ask visitors who previously consented to make new selections based on the updated settings. If you choose not to re-prompt returning visitors, their previous selections will continue to be used.

Removing ad partners from published European regulations messages

Complete the following steps to remove ad partners from your published European regulations messages:

1. Sign in to Google Ad Manager.
2. Click Privacy & messaging.
3. Click European regulations.
4. Click Settings.
5. Deselect ad partners to remove them from your European regulations message.
6. Click Save. Your changes are reflected in all messages published for the app or site.

Add GDPR-certified mediation partners

Occasionally, new mediation partners are GDPR-certified with Google and become available for use with European regulations messages. When new GDPR-certified mediation partners become available, a notification will appear on the "Your ad partners" page in your account to let you know that the list has been updated. Click Add on the notification to select any new mediation partners that aren't already selected and add them to the ad partners list for European regulations messages.

The following mediation partners are GDPR-certified with Google and can be used as ad partners for European regulations messages.