These types of user messages can be created in Privacy & messaging. This list will be expanded to include other message types in future updates.
| Message type | Affected | When to use |
|---|---|---|
| European regulations | App users in the EEA, the UK and Switzerland |
Gather consent for European regulations |
| IDFA explainer | iOS users | Ask iOS users to opt in to allow use of IDFA |
|
Ads personalisation controls (Beta) |
App users outside areas affected by privacy legislation (such as GDPR or CPRA) | Allow users to opt in or out of ads personalisation |
Other settings:
- LGPD: You can't create LGPD messages in Privacy & messaging. Click LGPD on the Privacy & messaging tab to learn about Google's approach to LGPD.
- US state regulations: You can't create US state regulations messages in Privacy & messaging for apps. You can click US state regulations on the Privacy & messaging tab to manage the settings for ad requests originating in US states subject to state-specific privacy laws.
Which message your users will see
On app start
When requestConsentInfoUpdate is called upon opening the app, your users will see a message depending on your messaging configuration and implicit request parameters (for example, user device, region or the user’s device type).
- If you aren't using Privacy & messaging to gather consent for European regulations but are using it for IDFA, your users will always see the IDFA explainer message immediately before the iOS ATT alert.
- If you are using Privacy & messaging to gather consent for European regulations and IDFA, the following scenarios will occur:
| If a user... | ...they see this immediately before the iOS ATT alert: |
|---|---|
| Is not in the EEA | The IDFA explainer message |
| Is in the EEA and previously consented to European regulations | The IDFA explainer message |
| Is in the EEA and has not yet made a European regulations consent decision | The European regulations message |
If you are not using Privacy & messaging to gather consent for IDFA or a user is not using an iOS device:
| If a user... | …at app start, they will see: |
|---|---|
| Is not in the EEA |
No message to show since no consent needs to be gathered |
| Is in the EEA and previously consented to European regulations |
No message to show since no consent needs to be gathered |
| Is in the EEA and has not yet made a European regulations consent decision | The European regulations message |
At privacy options entry point
Consent revocation and opt-out consent messages will be shown when showPrivacyOptionsForm is called at the privacy options entry point that you render in your app if applicable.
| If a user... |
…at the privacy options entry point, they will see: |
|---|---|
| Is in the EEA * | The European regulations message, if in use through Privacy & messaging |
| Is in a regulated US state ** | No message (no need to render privacy options entry point) |
| Does not meet any of the above criteria | Ads personalisation controls message, if in use through Privacy & messaging |
* Or previously made a European regulations consent decision, regardless of current location.
** Or previously made a US states consent decision, regardless of current location.