Before you can create a new campaign in AdMob, there are some prerequisite steps you need to take.
Prerequisite steps
Complete the following:
- Link your AdMob account to a Google Ads account.
- Set up billing in your Google Ads account.
- Set up conversion measurement (only for campaigns that promote apps).
1. Link your AdMob account to a Google Ads account
- First, link your AdMob account to an existing or new Google Ads account to access the AdMob campaigns feature.
2. Set up billing in your Google Ads account
- Next, you need to submit your current billing information in your Google Ads account. Though your current billing information is required to complete your campaign setup in AdMob, you don’t need to spend any money in Google Ads.
3. Set up conversion measurement (only for campaigns that promote apps)
Setting up conversion measurement is essential to optimize your campaign performance and record installs accurately. How you set up conversion event measurement depends on which option you implement.
- Conversion measurement in Google Ads: You can set up conversion measurement using Google Analytics, Google Play and third-party app analytics.
Additional resources