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Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Apps

Enable high-engagement ads setting

The high-engagement ads setting gives you more control over your ad experiences, so you can fine-tune the ad strategy for your apps. This app-level setting activates high-performing ads that boost user engagement and improve overall ad performance. For example, turning on this setting will allow Google Ads and other buyers under the AdMob Network to show:

  • Interstitial ads skippable no later than 12 seconds
  • Rewarded ads skippable no later than 60 seconds. Reward will be granted once skip time is reached.
  • Interstitial and rewarded ads with up to three steps to exit

This high-engagement ads setting does not apply to partner bidding ad units.

Note:  By default, high-engagement ads are automatically enabled for all your apps.

Ad experience

The following is a comparison of rewarded and interstitial ad experiences based on the high-engagement ads setting.

Format Ad duration High-engagement ads setting disabled High-engagement ads setting enabled
Rewarded

Reward skip time

(Note: Reward will be granted once skip time is reached)

Up to 30s

Up to 60s

No. of steps before exit Up to 1 step Up to 3 steps
Interstitial Display ads skip-time

Up to 5s

Up to 5s

Video ads skip-time

(Note: If non-skippable videos in interstitial ads are enabled, you could get ads with up to 30s skip-time regardless of high-engagement ads setting)

Up to 5s

Up to 12s
No. of steps before exit Up to 2 steps Up to 3 steps

Enable high-engagement ads for for apps

Complete the following steps to turn high-engagement ads on or off in an app.

High-engagement ads for apps are applied across all interstitial and rewarded ad units in an app. They do not apply to native or banner ad units.

  1. Sign in to your AdMob account at https://admob.google.com.
  2. Click Apps in the sidebar.
  3. Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
  4. Click App settings in the sidebar.
  5. Click Edit beside High-engagement ads.
  6. Turn the "High-engagement ads" switch on or off. 
  7. Click Save.

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