- Read how to block certain ads
- Visit My Ad Center to control the information that Google uses to show you ads.
In AdMob, you can prevent ads from specific advertiser URLs from showing up in your apps. You can block advertiser URLs from showing in specific apps or from all apps in your account.
App-level blocking
To block advertiser URLs in a specific app:
- Sign in to your AdMob account at https://admob.google.com.
- Click Apps in the sidebar.
- Select the name of your app. If you can't find it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
- Click Blocking controls under the name of your app in the sidebar.
- Click Manage Advertiser URLs.
- Enter the advertiser URLs in the box provided. Click Search.
- Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your app within 24 hours.
Account-level blocking
To block advertiser URLs for all apps in your AdMob account:
- Sign in to your AdMob account at https://admob.google.com.
- Click Blocking controls in the sidebar.
- Click Manage Advertiser URLs.
- Enter the advertiser URLs in the box provided. Click Search.
- Use the controls on the page to allow or block URLs. Ads from blocked URLs should stop showing in your apps within 24 hours.
For example, if you block 5 apps at the account level, and an additional 50 at the app level, then you've blocked 55 of your 500 limit.
Formatting URLs to block ads
The examples below show how a specific URL can either broadly or narrowly block ads from pages.
example.comIf you enter example.com
, the following URLs will be blocked:
example.com
example.com/page
example.com
example.com/page
forums.example.com
forums.example.com/page
forums.example.com
, the following URLs will be blocked:forums.example.com
forums.example.com/page
The following URLs will not be blocked:
example.com
example.com/page
example.com
example.com/page
forums.example.com/page
, the following URL will be blocked:forums.example.com/page
The following URLs will not be blocked:
example.com
example.com/page
example.com
example.com/page
forums.example.com