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Get personalised optimisation tips, understand your account health and set up completion on the improved 'My AdMob page'.

Use automatic refresh for banner ads

An ad unit’s automatic refresh rate determines how often a new ad request is generated for that ad unit.

Note: Only banner ads have the automatic refresh option available in advanced settings.

The 'Automatic refresh' options in 'Advanced settings' for banner ads

We recommend using the Google optimised automatic refresh rate. The optimised rate is calculated using AdMob historical data to ensure that the ads shown in your ad units are being refreshed at the best rate for banner ads.

You may also set a custom refresh rate of 30–150 seconds or disable refresh rate completely.

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Select the name of the app associated with the ad unit that you want to review. Note: If you can't find it in the list of recent apps, click View all apps. Then, click the name of the app.
  4. Click Ad units in the sidebar.
  5. Click the name of the banner ad unit.
  6. Click Down arrow Advanced settings.
  7. Click Edit beside Automatic refresh.  
  8. Make the desired adjustments to the refresh rate for this ad unit.
  9. Click Save.

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