The number of times users click on ads shown on your app divided by the number of times ads are shown on your app.
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Click-through-rate (CTR)
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Show your support to promote DEI in Gaming by turning intentions into action!
Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!