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AdMob & AdSense programme policies

Can I see a record of invalid activity deductions from my earnings?

To protect the integrity of our invalid activity detection systems, we can’t share any specific details on where or how much invalid activity may have been detected on your app.

There are three times when Google removes invalid traffic from your earnings. To help you to better understand how Google strives to keep your reporting as accurate and reflective of genuine user activity as possible, we’ve provided a summary of each stage.
Real-time filtering

If you frequently review your reports, you might notice unusual fluctuations in your clicks and earnings throughout the day. This is because Google automatically removes earnings accrued in your reports for actions such as double clicks, crawlers, sabotage, etc.

Earnings removed during the finalisation process

The reports in your account are intended to give you close estimates of the current activity in your account. However, these earnings aren't finalised until the end of the month, when we make adjustments to your account for factors such as delayed processing of our records, rounding discrepancies and additional invalid impression and click protections. Once earnings have been verified, they are posted to your 'Transactions' page, which reflects your finalised earnings, including all the revenue owed to you for valid activity.

If you see a line item deduction in your 'Transactions' page for invalid activity, then it’s because some of your earnings have been found to be the result of invalid activity. Revenue from invalid clicks or impressions is refunded back to the affected advertisers at this stage as well.

Deductions within 60 days of payment

In rare cases, we may adjust your balance for invalid activity that was detected after you were already issued a payment for those clicks and impressions. If some of your finalised earnings are later found to be the result of invalid activity, we'll also include these deductions in the line item for invalid activity on your "Transactions" page.

In this case, we’ll reimburse the advertisers who paid for these clicks and/or impressions and then adjust your balance accordingly. It might look as if you have a balance owed in your "Transactions", but rest assured that you don’t need to send Google a payment. The amount owed will be deducted from your future finalised earnings.

For more information about deductions for invalid traffic, visit our Deductions from earnings FAQ.

If you've noticed frequent deductions from your earnings, take some time to review your traffic history. Make sure you follow our guidelines for Common questions about invalid traffic.

You can also report suspicious activity directly to our traffic team by using our invalid clicks contact form.
 

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