The serving restriction dimension can be used in your AdMob Network, Bidding, and Mediation reports to compare personalised ads to non-personalised ads. This can help you understand which restrictions lead to ads not being personalised, and how these restrictions impact your revenue.
Note: Serving restriction data is not available in AdMob reporting prior to 13 March 2021. Also note that serving restriction data is only available for the AdMob Network and Open Bidding ad sources.
It is not available for third-party waterfall ad sources.
When you add this dimension to your reports, you can view which serving restrictions are affecting your AdMob traffic and how:
- Limited ads: Ads that are served in a limited way in the absence of consent for the use of cookies, mobile device identifiers or other local storage.
- Restricted data processing (RDP): Publisher chose to enable restricted data processing (for example, using AdMob’s blocking controls) for compliance with the California Privacy Rights Act (CPRA).
- Non-personalised ads (NPA): Publisher chose to enable non-personalised ads (for example, using AdMob’s blocking controls) for compliance with Google’s EU User Consent Policy and GDPR. Also applies to ad requests subject to the LGPD.
- Basic ads: IAB TCF v2.0 basic ads were served.
- Personalisation disabled: Traffic where personalisation was disabled by the mobile device’s user controls, other user personalisation opt-out controls or other cases where personalisation wasn't feasible.
- No restriction: Ads that are personalised using IDFA, Android ad ID or other available user identifiers.
Some ad requests may fall into multiple categories in this list. In these cases, the ad request is sorted into the first applicable category according to the order shown here.
Ad serving restrictions due to policy issues are not included in the serving restriction dimension. Review any policy issues and their effect on ad serving in the Policy centre of your account.
Expand all Collapse allExample use cases
Select the serving restriction dimension in your AdMob Network, Mediation or Open Bidding report. Compare the metrics between Personalisation disabled (traffic without identifiers) and No restriction (traffic with identifiers). Note that 'No restriction' can occur when IDFA is not available but other identifiers enable targeting.
Compare metrics like eCPM, estimated earnings and impressions to understand how traffic with IDFA is performing compared to traffic without IDFA.
Note that the serving restriction dimension is not available for third-party waterfall sources.
Select the serving restriction dimension in your AdMob Network, Mediation or Open Bidding report. Compare the metrics between Non-personalised ads (traffic without personalised ads due to GDPR and/or LGPD) to No restriction (traffic with personalised ads).
Compare metrics like eCPM, estimated earnings and impressions to understand how traffic affected by GDPR and/or LGPD is performing compared to traffic without restrictions.
Note that the serving restriction dimension is not available for third-party waterfall sources.
Select the serving restriction dimension in your AdMob Network, Mediation or Open Bidding report. Compare the metrics between Restricted data processing (traffic with RDP enabled due to CRPA) to No restriction (traffic with no restrictions).
Compare metrics like eCPM, estimated earnings and impressions to understand how traffic with RDP is performing compared to traffic without restrictions.
Note that the serving restriction dimension is not available for third-party waterfall sources.
Select the serving restriction dimension in your AdMob Network, Mediation or Open Bidding report. Compare the metrics between Limited ads (traffic served limited ads due to absence of consent) to No restriction (traffic with no restrictions).
Compare metrics like eCPM, estimated earnings and impressions to understand how traffic with limited ads is performing compared to traffic without restrictions.
Note that the serving restriction dimension is not available for third-party waterfall sources.
Select the serving restriction dimension in your AdMob Network, Mediation or Open Bidding report. Compare the metrics between Basic ads (traffic served IAB TCF v2.0 basic ads) to No restriction (traffic without restrictions).
Compare metrics like eCPM, estimated earnings and impressions to understand how traffic served basic ads is performing compared to traffic without restrictions.
Note that the serving restriction dimension is not available for third-party waterfall sources.