Joinable fields

Generally, fields with the same name within the same buying door can be joined together across tables. For example, adh.google_ads_impressions.impression_id can be joined with adh.google_ads_clicks.impression_id. In this example, Google Display Ads is the common buying door, impression_id is the common field, and google_ads_impressions and google_ads_clicks are the two different tables.

Different Google products use different user IDs, and user IDs can vary within a single product based on sign-in state. Use the following table as a guideline for joining across products. Joins within each buying door will generally work, whereas joins between buying doors generally won't.

Buying Door Products Tables Joinable IDs
Google Display Ads Google Video Partners (excl. YouTube) adh.google_ads_* User iconCookie iconSmartphone icon
Google Marketing Platform

via Data Transfer:

Display & Video 360

Campaign Manager 360

adh.dv360_dt_*

adh.cm_dt_*

User iconCookie iconSmartphone icon
YouTube Google sold

YouTube Reserve

YouTube (in Google Ads)

YouTube (in Display & Video 360)

adh.yt_reserve_*

adh.google_ads_*

adh.dv360_youtube_*

User iconCookie iconSmartphone icon
YouTube Partner sold

Google Ad Manager

Freewheel

adh.partner_sold_cross_sell_*

adh.freewheel_*

User iconCookie icon
 
Key User iconuser_id Cookie iconexternal_cookie Smartphone icondevice_id_md5

Learn more about joinable fields.

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