Google shows ads on our services, and we also help the publishers of other websites and apps, like news websites and mobile games, show ads in their space. You have options to control personalized ads on these other websites and apps that show ads managed by Google.
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Personalized ads on other websites and apps
Other websites and apps that show ads managed by Google may offer the choice to see ads based on your actions and interests on that specific publisher’s sites or apps. When this option is on, personalized ads may be based on things like:
- Your account settings for that publisher’s websites or apps
- Your interactions with content on that publisher’s websites or apps
- Your interactions with ads on that publisher’s websites or apps
- Info you’ve given that publisher’s websites or apps like your email address, age, or gender
- You might visit a news site and see an ad for a cooking magazine because you’ve read an article about food on that website.
- You might download an app for used cars and see an ad for cars in the app.
Control the ads you see on other websites and apps
You can opt out of ad personalization on websites or apps that show ads managed by Google. When you opt out, you will still see ads, but they won’t be personalized. The ads you see will be based on general factors instead, like the time of day or the content of the website you're visiting.
To opt out of personalized ads on some websites or apps:
- Within the ad, select the
,
,
,
, or
icon.
- Select Ad options.
- Turn off Personalize ads on this site.
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, 
icon.
- When you turn off your personalization control, the ads data on your device that Google uses to personalize ads on that site is also cleared.
- When you turn off or opt out of ads based on your interests on a site, that choice doesn’t affect other sites.
- Some browsers or devices may not permanently save your preferences. For more information, see the settings for your browser or device.
- If you don’t see the Ad options button, you can still opt out of seeing ads on this site that are based on your actions and interests. To opt out, visit that site’s privacy policy or settings.