In this article
- About ads on Google
- About ads on partner sites and apps
- Turn on or off personalised ads
- Control data saved from partner sites to your Google Account
About ads on Google
As you use Google services, like Search and YouTube, you may see ads. These ads help keep many Google services available for no charge. Ads you see on Google are either personalised, using factors like your choices in My Ad Centre, or non-personalised. Open the sections below to learn more about the factors used to show you personalised and non-personalised ads.
Personalised ads on GooglePersonalised ads on Google are ads shown to you based on:
- The choices that you’ve made in My Ad Centre, like your preferred ad topics and brands.
Learn more about how to customise your ad topics and brands. - Information, such as your age and gender, that you’ve provided in your Google Account or that Google has estimated about you.
Learn more about how to manage and update your Google Account info. - Activity saved to your Google Account, including things you’ve looked for on Google Search, videos you’ve watched on YouTube, apps you’ve installed on your Android device, ads or content you’ve interacted with and your general area while using Google services. A general area is larger than 1 square mile, and has at least 1000 users so that the general area of your search does not identify you, helping to protect your privacy. This means that a general area is typically larger than 1 square mile outside of cities. Your activity can come from any device where you sign in to your Google Account.
Learn more about how to control what activity is used to personalise ads. - Activity from sites that partner with Google that is saved to your Google Account.
Learn more about saved activity from sites that partner with Google. - If you're located in the European Economic Area, the use of your Google Account activity data for ads personalisation is subject to your linked services settings.
Learn more about linked services.
For example:
- You might see an ad for a new car because you've watched a YouTube video about the best new cars this year.
- You might see an ad on YouTube about cooking because you’ve looked for recipes on Google Search.
- You might see an ad for running shoes because you’ve customised your ads on My Ad Centre to see more about the Fitness topic.
Your choices in My Ad Centre, like your preferred ad topics and brands, only affect the ads you see on Google services. Those preferences are not used to personalise ads on partner sites and apps. Visit Partner ad settings to control personalised ads on partner sites and apps.
Non-personalised ads on Google are shown to you according to factors like the time of day, the topic of the website you're visiting, your current location or your current search.
For example:
- You might see a restaurant ad for lunch specials because it is noon in your timezone.
- You might see an ad for a local plumber because you are searching for plumbing services.
About ads on partner sites and apps
Websites, like news sites and shopping sites, and apps often have space reserved for ads. When sites and apps would like to show ads, they can partner with Google or a number of other ad technology providers to manage those spaces and show visitors relevant ads.
Millions of sites and apps partner with Google to help fund their content using ads paid for by advertisers. These partner sites and apps specifically use Google technology to show ads. They show ads with the Google Display Network, a Google platform that helps advertisers show ads on sites across the web.
Ads you see on partner sites and apps are either personalised or non-personalised. Although these partner sites are neither owned nor operated by Google, you can choose whether or not the ads you see on these sites are personalised using the Google Display Network.
Not every website or app uses Google technology to show ads. For example, social media sites and apps may have their own advertising platforms.
Personalised ads on partner sites might be based on your:
- Info that you’ve given that website or app like your email address, age or gender.
- Interactions with content on that website or app.
- Interactions with ads on that website or app.
- Google Account activity depending on your Google settings.
- Account settings for that website or app.
For example:
- You might visit a news site and see an ad for a cooking magazine because you’ve previously read an article about food on that website.
- You might visit a website and see an ad for a new car because you've read an article about this year’s new cars.
Non-personalised ads on partner sites and apps are shown to you according to factors like the time of day, the topic of the website you're visiting or your general location.
For example:
- You might see a restaurant ad for lunch specials because you’re reading a blog about lunch recipes.
- You might see an ad for a roofing business because you are on a website about home repair.
Turn on or off personalised ads
Google provides many ways you can turn on or off personalised ads. You can control your settings for personalised ads:
On Google Services
When you're signed in to your Google AccountWhile you are signed in to your Google Account, My Ad Centre controls whether ads are personalised on Google services and partner sites and apps. To turn on or off personalised ads when you’re signed in to your Google Account:
- Go to My Ad Centre.
- Select On
or Off
- Confirm your selection.
When you turn on personalised ads with My Ad Centre:
- The ads you see on Google services may seem more relevant because the choices you’ve made in My Ad Centre, as well as your info and activity, may be used to help show you ads for products and brands that interest you.
- Personalised ads on partner sites may also be turned on, and the ads you see on partner sites and apps may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you
When you turn off personalised ads:
- The ads you see on Google services won't be personalised – that is, they will be based on general factors like the time of day or the topic of the video, website or app you're viewing.
- The ads you see on partner sites and apps won't be personalised by Google.
- Your preferences in My Ad Centre, like the topics and brands you’ve customised, will be deleted.
- The info or activity saved to your Google account won’t be used to show you ads.
Where this setting applies:
Turning on or off personalised ads in My Ad Centre affects the ads you see on Google services across all the devices where you are signed in.
This setting might not be available to you:
This setting might not be available to you because personalised ads are already turned off on Google services. Personalised ads might be turned off for you, for example, because your Google Account shows that you are under 18 years old.
- Turning on or off personalised ads when you're signed in doesn't affect ads not shown by Google or the ads you see on sites that have their own ads platforms.
- Your choices in My Ad Centre, like your preferred ad topics and brands, only affect the ads you see on Google services and are not used to personalise ads on partner sites and apps.
If you're not signed in to your Google Account, your ad settings are saved to your device or browser. Turning on or off personalised ads when you're signed out of your Google Account affects the ads you see depending on where you change your settings. You can turn on or off personalised ads when you're signed out of your Google Account:
For Google Search
Personalise ads on Google Search controls the ads you see when you’re signed out of your Google Account and using Google Search
Since Personalised ads on Google Search controls your experience when you’re signed out of your Google Account, it only applies to the specific browser or device that you’re using.
To turn on or off Personalised ads on Google Search, when you’re signed out of your Google Account:
- Go to Ad Settings.
- Select Search.
- Turn on or off Personalised ads on Google Search.
- Confirm your changes.
For YouTube
Personalised ads on YouTube controls the ads you see when you’re signed out of your Google Account and using YouTube.
Since Personalised ads on YouTube controls your experience when you’re signed out of your Google Account, it only applies to the specific browser or device that you’re using.
To turn on or off Personalised ads on YouTube, when you’re signed out of your Google Account:
- Go to Ad Settings.
- Select YouTube.
- Turn on or off Personalised ads on YouTube.
- Confirm your changes.
For the Web
When you’re signed out of your Google Account, you can turn on or off personalised ads on partner sites. This option only applies to the specific browser or device that you’re using
To turn on or off personalised ads on partner sites, when you’re signed out:
- Go to Ad Settings.
- Select Web.
- Turn on or turn off Personalised ads on sites that partner with Google
- Confirm your changes.
When you turn on personalised ads:
The ads you see on Google services may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you.
When you turn off personalised ads:
- The info or activity saved to your Google account won’t be used to show you ads.
- The ads you see won't be personalised – that is, they will be based on general factors like the time of day or the topic of the video, website or app you're viewing.
These setting might not be available to you:
The above settings might not be available to you because your browser or device may prevent the use of cookies for personalised ads across multiple websites.
- Turning on or off personalised ads when you're signed out doesn't affect ads not shown by Google or the ads you see on sites that have their own ads platforms.
- Your choices in My Ad Centre, like your preferred ad topics and brands, only affect the ads you see on Google services when you are signed in to your Google Account.
On partner sites and apps
When you're signed in to your Google accountTo turn on or off personalised ads on partner sites, when you’re signed in to your Google Account:
- Go to Partner Ad Settings
- Turn on or off Get personalised ads when you visit sites that partner with Google.
- Confirm your selection.
When you turn on personalised ads:
When you turn on personalised ads, the ads you see on partner sites and apps may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you.
When you turn off personalised ads:
- The info or activity saved to your Google account won’t be used to show you ads.
- The ads you see on partner sites and apps won't be personalised – that is, they will be based on general factors like the time of day or the topic of the video, website or app you're viewing.
Where this setting applies:
Turning off personalised ads with Partner Ad Settings affects the ads you see on partner sites and apps across all the devices where you are signed in
This setting might not be available to you:
This setting might not be available to you because personalised ads are already turned off on Google services. Personalised ads might be turned off for you, for example, because:
- Your Google Account shows that you are under 18 years old.
- Your browser or device may prevent the use of cookies for personalised ads across multiple websites.
- Turning on or off personalised ads on partner sites and apps does not affect the ads you see on Google services.
- If you turn off personalised ads in My Ad Centre, personalised ads on partner sites and apps are also turned off.
- Turning on or off personalised ads when you're signed in doesn’t affect ads not shown by Google or the ads you see on sites that have their own ads platforms.
- Your choices in My Ad Centre, like your preferred ad topics and brands, only affect the ads you see on Google services and are not used to personalise ads on partner sites and apps.
To turn on or off personalised ads on partner sites, when you’re signed out of your Google Account:
- Go to Partner Ad Settings
- Turn on or off Get personalised ads when you visit sites that partner with Google.
- Confirm your selection.
When you turn on personalised ads:
The ads you see on partner sites and apps may seem more relevant because your info and activity may be used to help show you ads for products and brands that interest you.
When you turn off personalised ads:
- The info or activity saved to your Google account won’t be used to show you ads.
- The ads you see on partner sites and apps won't be personalised – that is, they will be based on general factors like the time of day or the topic of the video, website or app you're viewing.
Where this setting applies:
Turning off personalised ads with Partner Ad Settings, while you’re signed out of your Google Account, only affects the ads you see on the specific browser or device that you’re using.
This setting might not be available to you:
This setting might not be available because your browser or device may prevent the use of cookies for personalised ads across multiple websites.
- Turning on or off personalised ads on partner sites and apps does not affect the ads you see on Google services.
- Turning on or off personalised ads when you're signed out does not affect ads not served by Google or the ads you see on sites that have their own ads platforms.
- Your choices in My Ad Centre, like your preferred ad topics and brands, only affect the ads you see on Google services and are not used to personalise ads on partner sites and apps.
On your devices
Mobile deviceAds you see on your mobile devices may be personalised based on its Advertising ID. Sometimes Google links that advertising ID to an advertising cookie on the same device in order to coordinate ads across your mobile apps and mobile browser. This can happen, for example, when you see an ad within an app that launches a web page in your mobile browser.
You can control your Advertising ID on each device you use.
To control personalised ads on your Android devices, you can:
- Reset your device’s advertising ID, which replaces the current ID with a new one. Apps can still show you personalised ads, but for a while they may not be as relevant or interesting to you.
- Delete your device’s advertising ID, which deletes the advertising ID and doesn't assign a new one. Apps can still show you ads, but they may not be as relevant or interesting to you. You won't see ads based on this advertising ID, but you may still see ads based on other factors, like the information you’ve shared with apps.
Your Advertising ID will be reset or deleted, but apps may have their own settings using other types of identifiers, which can also affect the types of ads you see.
Learn more about how to reset or delete your advertising ID.
In the YouTube app on your Android device
If you're signed in:
While you’re signed in to your Google Account, My Ad Centre controls whether ads are personalised on Google services and partner sites and apps. Learn more about what happens when you turn off personalised ads with My Ad Centre.
To turn off personalised ads in your YouTube app:
- Select Account
Settings.
- Scroll to 'Privacy'
- Select On or Off, next to 'Personalised ads'.
- Confirm your selection.
Settings.If you're signed out:
When you turn off ad personalisation in your YouTube app while signed out, Google won’t personalise ads in the app on this device. Ads served in the YouTube app on this device will be based on general factors like the time of day or the topic of the video that you’re watching. Learn more about what happens when you turn off personalised ads while you're signed out.
To turn off personalised ads in your YouTube app while you’re signed out:
- Select Account
- Scroll to 'History & Privacy' and then turn off Allow personalised ads.
- Confirm your selection.
If you use a connected TV with Android TV, Google TV or the YouTube app on your TV, you can control whether ads are personalised directly on your device.
To turn on or off personalised ads, using your remote or connected mobile device:
- On the ad, select Ad options. A new screen with a special URL, a QR code and several options will appear.
- Select Personalised ads are on/off.
- Select Turn on/off
Ads you see on your Android TV may be personalised based on its Advertising ID. You can control your Advertising ID on each connected TV you use.
To control personalised ads on your Android TV, you can:
- Reset your device’s advertising ID, which replaces the current ID with a new one. Apps can still show you personalised ads, but for a while they may not be as relevant or interesting to you.
- Delete your device’s advertising ID, which deletes the advertising ID and doesn't assign a new one. Apps can still show you ads, but they may not be as relevant or interesting to you. You won't see ads based on this advertising ID, but you may still see ads based on other factors, like the information you’ve shared with apps.
Learn more about how to change your ad settings on Android TV.
Many connected TV devices support identifiers for advertising and offer ways for users to opt out of personalised advertising. A full list of those devices, and ways users can opt out, is kept updated on the Network Advertising Initiative’s website.
On other ad networks
With AdChoicesGoogle is one of many ad networks that personalises ads based on your activity online. Go to AdChoices to control ads from Google and other ad networks.
Control data saved from partner sites to your Google Account
When you visit sites that partner with Google to show ads, browsing data from partner sites and apps may be saved to your Google Account. This info is used to help personalise ads across the browsers and devices that you use so the ads that you see will be for products and brands that interest you.
Start or stop saving data to your Google AccountTo start or stop saving data to your Google Account from partner sites and apps:
- Go to Partner Ad Settings
or
On an ad you see, select CloseReview settings for these ads.
- Tick or untick Also save data in your Google Account from sites and apps that partner with Google.
- Confirm your changes.
When you stop saving data from partner sites to your Google account:
- Google won’t save any of your future browsing data from partner sites to your Google Account.
- Google won’t use your Google Account activity and info to personalise ads on partner sites and apps.
Where this setting applies:
This setting only applies on browsers or devices where you’re signed in to your Google Account.