About your Ads Creative Studio account, project, and template limits

Your account has maximum limits on areas like the maximum number of accounts a user can be added to. While you'll likely never notice them, keep these limits in mind when planning future projects.

This article lists limits for several key areas of your Ads Creative Studio account, projects, and templates.

Account limits

Each Ads Creative Studio account has the following limits:

Limit type Limit
Accounts per user

Each user can be added to a maximum of 20 different accounts (including manager accounts and draft accounts).

Draft accounts are created when you start the account signup process but don't finish. If you've reached the maximum number of accounts, try deleting any draft accounts you don't need.
Pending user invitations Each account can have up to 70 pending user invitations
Projects per account No limit
Assets per account No limit

Manager account limits

Limit type Limit
Manager levels

Manager structures can only be 3 levels deep, which means that you can have a top-level manager and a sub-manager on top of a client account.

Client accounts Each top-level manager account can have up to 50 client accounts, either directly or indirectly linked.

Project limits

Each project has the following limits:

Limit type Limit
Project name 256 characters
Variants per video project
  • Campaign Manager 360 – Up to 250 variants
  • Google Ads – Up to 1,000 variants
Rules per project 100

Video template limits

Each customizable video project template has the following limits:

Limit type Limit
Video elements 5
Audio elements 5
Voice-over elements 10
Text elements 25
Image elements 10
Color elements 10
Total elements of any type 55

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