Video template specifications

The video templates in Ads Creative Studio provide a starting point for you to build video projects. These templates come pre-populated with elements so that you can plug in your video, image, and text assets to achieve the described effect.

It's likely that you'll want to make changes to the templates that you use — they're intended to inspire you, not lock down your design choices. All templates are fully editable.

Using a template

You can view available templates by going to the Templates page from the left-hand navigation menu. Find the template that best suits your goal, then customize it by adding assets, adjusting element properties, and adding or deleting elements.

About the templates

Blank Slate

Use this template to build fully customized video ads. This template only includes a single video element by design. You should add as many elements as needed to create a template that's right for you.

Specifications

  • Marketing objective – All
  • Default orientation – Landscape (16:9)
  • Default length – 15 seconds

Default elements

Type Swappable Start End Example usage
Video No 0s 15s Base video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Text Overlay

Text Overlay lets you layer text over your video with a custom font. You can provide additional information, like features of your product, pricing, or customized messaging for a specific audience.

Specifications

  • Marketing objective – Awareness
  • Default orientation – Landscape (16:9)
  • Default length – 6 seconds

Default elements

Type Swappable Start End Example usage
Text  Yes 0s 4s Text copy/message
Video No 0s 6s Background video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

End Card

End Card has a customized card at the end of your video to highlight relevant information, like pricing, special offers, location details, or a call-to-action. Upload an image as the card background, add text to lay over it, and choose how long you want the card to appear.

Specifications

  • Marketing objective – All
  • Default orientation – Landscape (16:9)
  • Default length – 15 seconds

Default elements

Type Swappable Start End Example usage
Image  Yes 10s 15s End card
Video No 0s 10s Background video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Multiple Videos

Multiple Videos stitches together several videos to create a customized video for specific audiences. You can also use a transparent video layered across multiple videos to create transitions between the videos.

Specifications

  • Marketing objective – Consideration, Action
  • Default orientation – Landscape (16:9)
  • Default length – 20 seconds

Default elements

Type Swappable Start End Example usage
Text  Yes 17s 20s CTA message
Video  No 4.5s 5.5s Transparent video
Text  Yes 0s 5s Offer message
Video  Yes 0s 5s Intro video
Video No 5s 20s Outro video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Image With Video and Text Overlay

Image With Video and Text Overlay lets you play a full-frame video that transitions to picture-in-picture to show a persistent background image with a text overlay. You can provide additional information, like special offers.

Specifications

  • Marketing objective – Consideration, Action
  • Default orientation – Landscape (16:9)
  • Default length – 30 seconds

Default elements

Type Swappable Start End Example usage
Video No 0s 4s Fullscreen video
Image  Yes 4s 30s Logo
Text  Yes 4s 30s Headline
Text  Yes 4s 30s Subheadline
Text  Yes 4s 30s Descriptive text
Video No 0s 30s Picture-in-picture video
Image  Yes 4s 30s Background image

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Image Showcase (Landscape Video)

Image Showcase (Landscape Video) shows images of your products or services in a horizontal 16:9 orientation. Viewers see a logo and background video. The images cycle through one after another, followed by a call-to-action at the end.

Specifications

  • Marketing objective – Action
  • Default orientation – Landscape (16:9)
  • Default length – 15 seconds

Default elements

Type Swappable Start End Example usage
Text  Yes 12s 15s CTA message
Text  Yes 8.8s 11.45s Product name #1
Image  Yes 8.8s 11.45s Product image #1
Text  Yes 5.8s 8.45s Product name #2
Image  Yes 5.8s 8.45s Product image #2
Text  Yes 2.8s 5.45s Product name #3
Image  Yes 2.8s 5.45s Product image #3
Image No 0s 15s Logo
Video No 0s 15s Background video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Image Showcase (Portrait Video)

Image Showcase (Portrait Video) shows images of your products or services in a vertical 9:16 orientation. Viewers see a logo and background video. The images cycle through one after another, followed by a call-to-action at the end

Specifications

  • Marketing objective – Action
  • Default orientation – Portrait (9:16)
  • Default length – 15 seconds

Default elements

Type Swappable Start End Example usage
Text  Yes 12s 15s CTA message
Text  Yes 8.8s 11.45s Product name #1
Image  Yes 8.8s 11.45s Product image #1
Text  Yes 5.8s 8.45s Product name #2
Image  Yes 5.8s 8.45s Product image #2
Text  Yes 2.8s 5.45s Product name #3
Image  Yes 2.8s 5.45s Product image #3
Image No 0s 15s Logo
Video No 0s 15s Background video

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Image Pan & Zoom

Image Pan & Zoom shows images of your products or services in motion to make the video more engaging. The images appear one after another.

Specifications

  • Marketing objective – All
  • Default orientation – Landscape (16:9)
  • Default length – 30 seconds

Default elements

Type Swappable Start End Example usage
Image  Yes 0s 10s Product image #1
Image  Yes 10s 20s Product image #2
Image  Yes 20s 30s Product image #3

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

Audio With Image

Audio With Image lets you combine a branded image that reinforces your main takeaway with your audio ad. You can use different images and audio to build customized video ads.

Specifications

  • Marketing objective – All
  • Default orientation – Landscape (16:9)
  • Default length – 15 seconds

Default elements

Type Swappable Start End Example usage
 Audio  Yes 0s 15s Audio ad
Image  Yes 0s 15s Product image #1

You can make default elements swappable. You can also edit, add, or delete elements to suit your needs.

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