Customize a video message based on audience life events
Add a new signal type to video rules: Life events. You can customize your message based on key transition points in people’s lives, when they’re most likely to make important purchase decisions. Some examples of available segments are: Purchasing a home, Starting a new job and Retiring.
Note: Life events are not available for display projects.
Add a color layer to your video template
You can add a color element to video templates. For example, you might want to put a colored rectangle beneath a text layer to help it stand out. You can change the color, adjust the timing, position, and resize it.
Improvements to rule filters
You can use new filters to find rules with certain signals or assets: signal assignment, signal name, asset assignment, and asset name. These filters are available in the Rules tab in customizable video and display projects.