May 2, 2023
Set priorities and default variants for display projects
You can now group rules by priority for customizable display projects. This will help you create granular rules for your most desirable audience segment. You can then create groups and rules of decreasing priority to serve ad variants suited to broader audience segments. When there’s no match for your highest priority group, the next group is checked until a match is found. You can also set default variants to serve when none of your rules match.