Create a display project

You can create either a customizable or non-customizable display project.

• Customizable projects help you share different messages depending on where the ad appears or who the audience is. (This feature is in Open Beta.)
• Non-customizable projects use the same message for everyone, but can help you quickly create an ad that supports all of the most common display ad shapes and sizes.

Both types of projects can be created by choosing from one of the provided templates. You can also use your own custom creative files as the basis for a non-customizable project.