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New settings to help you customize Auto optimize

August 19, 2021

Many of you asked to have more control over the optimization experiments that Google runs for you. That's why we've added three new settings to Auto optimize:

  • Select traffic: Select the percentage of users that you want to show optimization experiments to.
  • Block a style: Remove an ad style that you don't want Auto optimize experiments to run on. (AdSense for search only)
  • Block an experiment: Remove types of optimization experiments that you don’t want on your site, for example:
    • Vignette ads and anchor ads (AdSense for content)
    • Standard templates, shopping templates, and search keywords (AdSense for search).

For more information, go to Customize Auto optimize experiments.

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