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Privacy & messaging: updates to AdSense US states regulations

June 18, 2024

We've launched user messages for Colorado, Connecticut, Virginia and Utah privacy laws in AdSense in addition to California. Through these messages, site visitors can opt out of the sale or sharing of their personal information.

For existing US state regulations messages, you will need to activate new states manually in the user interface targeting settings in order for them to apply. For new US state regulations messages, all US available states will be selected by default, and you can update the selection in the user interface targeting settings prior to publishing.

To activate new states or update your current selection, click the message name, then click targeting and select the geographic targeting options required.

For more details, refer to:

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