As of 16 September 2024, when our clients and partners use Google’s Ads Services, Google, in certain circumstances, will rely on the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework for the transfer of personal information from Switzerland and the UK, respectively, to the U.S. Google has relied, in certain circumstances, on the EU-U.S. Data Privacy Framework for the transfer of personal information to the U.S since 1 September 2023. No action is required from you in order to rely on these new frameworks.
Update to Google’s approach to transatlantic data flows
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