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What is a feed?

A feed is a stream of content that you can scroll through. The content appears in similar-looking blocks that repeat one after the other. A feed can be editorial (like, a list of articles or news) or listings (like, a list of products and services). Feeds can appear anywhere on the page.
Note: For In-feed ads, a feed does not refer to a web syndication feed, such as RSS.
Feeds can include:
  • Homepage main feed (like, a news feed)
  • Product or services results main feed
  • Horizontal feed
  • Text-only feed

You could have a site that has a different feed on a mobile versus a desktop device.

Example
A desktop grid layout becomes a feed when viewed on a mobile device.
You can create separate In-feed ads for the different screen sizes.
Tip: The width of your feed must be greater than 250 pixels to show In-feed ads.

Examples

The following examples include a Homepage and text-only feed.

Homepage feed:

Example of a feed on a homepage.

Text-only feed:

Example of text-ony feed.

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