We're making some changes to simplify AdSense experiments and update the metrics that they currently offer. These changes will allow us to provide you with more experiment types and more relevant metrics to help you make better-informed decisions. Your Experiments page will be updated over the coming weeks to reflect the following changes:
What's changing?
- The Ad session length and RPM metrics
We're replacing the Ad session length and RPM metrics with a new metric called Revenue. Revenue reflects the total earnings outcome of your experiment changes and captures both RPM and session information in a single metric.
- The Experiments report
We're removing the Experiments report from the Reports page. For the remaining experiment types, aggregate metrics will still be available in the experiment details page.
We're rolling these changes out in stages, so you might not see them all in your account yet.
