Manage GDPR ad partners

Adding ad partners to published European regulations messages

You may need to add ad partners after you publish your consent message, either because you are adding an ad partner for which you had not initially requested consent, or because an ad partner was recently added to the IAB Global Vendor List (GVL) or Google ATP list and you now want to use them for their services.

In either case, when you add ad partners to published messages, you need to decide whether or not to ask users that have consented to the earlier set of ad partners to now consent again to the newly added ad partners.

Complete the following steps to add ad partners to your published European regulations messages:

1. Sign in to your AdSense account.
2. Click Privacy & messaging.
3. Click European regulations.
4. Click Settings.
5. In the "Choose the type of ads you want to show" section, select Personalized ads.
6. In the "Select ad partners" section, click .
7. Select ad partners in the "Your ad partners" list to add them to your consent messages. Choose from the following options:
   • Commonly used ad partners: Use a preselected list of ad partners.
   • Custom ad partners: Select the ad partners you want to use individually. The list of commonly used ad partners is automatically selected when you choose this option, but you can deselect them individually in the list.
     Note: You can select up to 700 ad partners. If you exceed this limit, the changes to your European regulations settings won’t save.
8.  Click Save. All European regulations messages shown to first-time visitors will use the updated settings.
9. In the dialog that appears, click Re-prompt if you want to ask visitors who previously consented to make new selections based on the updated settings. If you choose not to re-prompt returning visitors, their previous selections will continue to be used.

Removing ad partners from published European regulations messages

Complete the following steps to remove ad partners from your published European regulations messages:

1. Sign in to your AdSense account.
2. Click Privacy & messaging.
3. Click European regulations.
4. Click Settings.
5. Deselect ad partners to remove them from your European regulations message.
6. Click Save. Your changes are reflected in all messages published for the site.