This guide describes the process of segmenting AdSense traffic sources. This is a two-step process which involves creating traffic channels in AdSense, and then using an analytics tool to view data related to these channels and your users.
What is traffic segmentation?
Segmenting traffic is the process of setting up your ad units and custom channels so that you can explicitly see your different traffic sources.
Setting up granular traffic segmentation allows you to see what your traffic sources are and how they are performing with respect to one another. There are two major benefits to having this additional data for your AdSense account:
Benefits of traffic segmentation
Understand your traffic sources and users
Traffic segmentation allows you to see and understand which traffic sources are driving the best ad performance for your site. Using this data, you can determine how users are reaching your site, and whether you can optimize your traffic sources.
Prevent invalid traffic
Once you've segmented your traffic sources, you can proactively monitor how they're performing and make educated decisions about sources that appear to be sending invalid traffic.
You can also identify anomalies in the data to understand how different sources are performing, and what actions you should take to ensure that you're staying compliant with the AdSense Program policies.
Next step
Use channels to segment your traffic sources
Once segmentation is set up, you can highlight a portion of your traffic to review, and then see the data behind the traffic.
