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In January 2021, Google will update the Editorial requirements policy for Unidentified business to clarify that app ads must disclose the app name and their download source in the creative and/or landing page. With this update, the following will not be allowed:
Ads or destinations that do not name the product, service or entity that they are promoting
Examples: Not including a product or company name or display URL in the ad; animated ads that do not clearly display identifying information such as a product or company name, logo or display URL on the final static frame (after the animation has ceased); app ads that do not show the app name and download source in the creative and/or on the landing page.
The new policy will be in effect starting 14 January 2021.
(Posted October 2020)