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Link text repetition
The following is not allowed:
Using the same link text for more than one sitelink
Note: Reusing link text is not allowed even if each sitelink points to a different destination.
Duplicate URLs
The following is not allowed:
Multiple sitelinks in the same campaign or ad group that point to the same landing page or the same content
Sitelinks that point to the same landing page or the same content
Examples: Links to different tabs on the same webpage, links to different anchors or fragment identifiers on the same webpage
Note: Approximately 80% of the content on a page should be unique for that webpage to count as a different destination.
Third-party URLs
The following is not allowed:
Sitelink URLs that don’t match the domain of the ad’s final URL
Note: While links should normally point to the same domain as the ad URL, we do allow links to point to third-party sites, under limited circumstances. Some examples include links to select online retailers (Amazon, Best Buy), a Facebook page, Twitter account, YouTube video, LinkedIn profile, or Instagram account. In such cases, the link text must be descriptive of what someone would find at the link destination. It should also include the full domain name in the text.
For example, “Watch our video on Youtube.com” should lead to your video on YouTube.
Punctuation and symbols in sitelinks
The following is not allowed:
Punctuation and symbols in the link text or description that serve no purpose other than to draw attention to the ad
Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol
Related policies and common disapprovals
The following Google Ads policies are especially relevant to this ad format and are often associated with disapprovals. Learn about what happens if you violate our policies.