Update to Gambling and games Policy (February 2022)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 22 February 2022, the Google Ads Gambling and games policy country-specifics will be updated for Kenya, Mozambique, Nigeria and Uganda to permit the following:

  • In Kenya, we will additionally allow the advertisement of gambling related products. 
  • In Mozambique, we will accept ads for online gambling, sports betting, lotteries, social casino games and by licensed Gambling Aggregators. 
  • In Nigeria we will additionally also allow gambling related products and Social Casino game ads.
  • In Uganda, we will accept ads for online gambling, sports betting and lotteries.

Advertisers must apply for certification. The Gambling and games policy page will be updated when the policy goes into effect.

(Posted February 2022)

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