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Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help advertisers better connect with new and existing customers by leveraging brand equity. Learn more About business information.
Disclaimer: By providing your own assets, you confirm and acknowledge that You (the advertiser) own all legal rights to publish the shared business name and business logo.
To ensure we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark, and Copyright policies. In addition, these assets are also subject to the following requirements.
In this article
Business name requirements
Your business name must exactly match either the domain name or legal name verified via the Advertiser verification program. If your business name doesn’t exactly match either the domain name or legal name verified via Advertiser verification, the asset won’t be approved.
To check the legal name verified during Advertiser verification:
- In your Google Ads account, click the Billing icon
.
- In the drop down menu, click Advertiser verification.
Business name specifications
| Specification | Requirement |
|---|---|
| Character length |
|
| Languages |
|
| Business name |
The business name must strictly match either the domain name or legal name submitted during Advertiser Verification. If you want to use an alternate business name and also own an active trademark registration for that name, you may complete the brand verification process for business information. This process supports the following scenarios:
|
In addition to the business name requirements and specifications above, the following is not allowed:
Business name not relevant
Using any business name other than the domain name or the legal name of the advertiser
Issue description Example domain name Allowed Not Allowed Business name not relevant https://google.com
Example
Name prominence
Issue description Example domain name Allowed Not Allowed Business name prominence google.com
Name on landing page: Google
Name on landing page: Example
Business logo requirements
Your business logo should match your advertised business and be consistent with your domain name or legal name verified via the Advertiser verification program.
Business logo specifications
| Specification | Requirement |
|---|---|
| Aspect ratio | Square (1x1) |
| Compatibility | Logo must be compatible with both light and dark mode. |
| File formats |
|
| File size |
|
| Image resolution |
|
| Logo |
Logo should match the advertised business and should be consistent for a given domain name. If you want to use an alternate logo and also own an active trademark registration for that logo, you can complete the brand verification process for business information. This process supports the following scenarios:
|
| Recommended image safe area | Important content should be placed in the center and make up 80% of the image. |
Google will render your business logo in a circular shape by default. Keep the following points in mind to optimize your business logo quality:
- Ensure that you follow the logo specifications above to avoid issues with portions of your logo being cut off or obscured when rendered as a circle.
- Sometimes dynamic business logos will serve as a square or with a grey background. If you want to ensure that your logo always serves as a circle, we recommend uploading a version of your logo that’s already formatted as a circle.
| Original asset | Rendered circular asset (default) |
In addition to the business logo requirements and specifications above, the following is not allowed:
Logo not relevant
Issue description Business name Allowed Not allowed Multiple logos uploaded for the same business name or advertised business example.com
Logo prominence
Issue description Example landing page Allowed Not allowed Advertiser’s business logo not clearly present on the landing page of the ad google.com
Prohibited content
Issue description Allowed Not allowed
- Images with nudity, including nudity used for artistic purposes
- Sexually suggestive images
Badly cropped
Issue description Allowed Not allowed Cropping of a logo that results in an inaccurate or confusing representation of the company
Blurry
Issue description Allowed Not allowed Logo too blurry or out of focus
Logo too small to be legible Text in logo is too small to be legible
Blank space
Issue description Allowed Not allowed Logo consists of a single block of color or otherwise has no distinguishable features or characteristics
Obscure
Issue description Allowed Not allowed Color inverted
Up-side down
Out of Shape, Skewed, Distorted, Morphed