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Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help advertisers to better connect with new and existing customers by leveraging brand equity. Learn more about business information
Disclaimer: By providing your own assets, you confirm and acknowledge that you (the advertiser) own all legal rights to publish the shared business name and business logo.
To ensure that we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark and Copyright policies. In addition, these assets are also subjected to the following requirements.
Business name specifications
- Should strictly match either the domain name or legal name submitted via Advertiser verification
- Character length: Max 25 characters
- Language support: All
If your business name doesn’t exactly match either the domain name or legal name verified via Advertiser verification, the asset won’t be approved.
To check the legal name verified via Advertiser verification, first navigate to your Google Ads account. The verified name is shown on the Advertiser verification page in the Billing section menu.
- The business name represents a sub-domain of your advertiser verified/legal domain
- You own different business names for various lines of business
Business logo specifications
- Logo should match the advertised business and should be consistent for a given domain name
- Aspect ratio: Square (1x1)
- Image resolution: 1200x1200 (recommended); 128x128 (min)
- File formats: PNG, JPG; Maximum file size: 5120 KB
- Compatibility with both light and dark mode
- Recommended image safe area: Put your important content in the centre, 80% of the image.
- Google will default to rendering logos in a circular shape. Sometimes, rendering logos in a circular shape reduces the quality of the business logo (for example, if a portion of the logo is cut off). Be sure to follow the logo specifications detailed above to ensure Google serves a quality logo.
- In some instances, dynamic business logos will serve as a square instead of a circle and/or serve with a grey background. If you’d like to ensure your logo serves as a circle, we recommend uploading your own logos.
- To preview how your logo will appear on Google Ads results, review the example below.
| Original asset | Rendered circular asset (default) |
Note: Your business logo should match your advertised business and be consistent with your domain name or legal name verified via the advertiser verification programme. However, if you want to use an alternate logo and also own an active trademark registration for that logo, you may complete the brand verification process for business information. This process supports the following scenarios:
- The logo represents a sub-domain of your advertiser verified/legal domain
- You own different logos for various lines of business
Format requirements
Business name not relevant
Using any business name other than the domain name or the legal name of the advertiser
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Domain Name |
Allowed |
Not Allowed |
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https://google.com |
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Example |
Note: For some scenarios, you may use an alternate business name. Learn more about the brand verification for business information.
Name Prominence
Advertiser’s business name not clearly present on the landing page of the ad
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Landing page |
Allowed |
Not Allowed |
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google.com |
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Example |
Logo not relevant
Logo not matching or representing the business name or advertised business
Multiple logos uploaded for the same business name or advertised business
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Business name |
Allowed |
Not Allowed |
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example.com |
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Note: For some scenarios, you may use an alternate business logo. Learn more about the brand verification for business information.
Logo prominence
Advertiser’s business logo not clearly present on the landing page of the ad
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Landing page |
Allowed |
Not Allowed |
| google.com |
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Prohibited content
Images with nudity, including nudity used for artistic purposes
Sexually suggestive images
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Allowed |
Not Allowed |
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Badly cropped
Cropping of a logo that results in an inaccurate or confusing representation of the company
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Allowed |
Not Allowed |
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Blurred
Logo which is too blurred, out of focus or too small to be legible
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Allowed |
Not Allowed |
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Blank space
Consist of a single block of colour or otherwise have no distinguishable features or characteristics
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Allowed |
Not Allowed |
Obscure
Colour inverted: Colour does not match original logo on website
Up-side down: Logo is flipped from original position
Out of shape, Skewed, Distorted, Morphed: Logo is morphed compared to the original logo on page
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Allowed |
Not Allowed |
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