Update to Political content policy (May 2023)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In May 2023, Google will update the definition of Australia Election Ads to include ads that feature any of the following:

  • An Australian federal political party, a candidate for the Australian House of Representatives or Senate, a current elected federal officeholder in the Australian House of Representatives or Senate, or a referendum or plebiscite conducted by the Australian Electoral Commission;
  • A state or territory political party, a candidate for elected state or territory office, a current elected state or territory officeholder, or a referendum or plebiscite conducted by a state or territory election commission, from any of the following states and territories:
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia

All advertisers wishing to run Australia Election Ads must be verified by Google.on To run Australia Election Ads in Australia, an advertiser must complete Australia Election Ads verification.

For more information, please see this article.

(Posted April 2023)

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